Moradabad, India

Partners Since 2015

About

Moradabad is renowned for its brass artistry, and more than half of the
city’s 700,000 residents make their living from traditional brassworking. This
artistic tradition has been passed down through generations. But problems like
low wages and exploitation by buyers have put this time-honored art form, and
the people who have mastered it, at risk.

After witnessing the struggles of these artisans firsthand, Samuel Masih
established Noah’s Ark in 1986. His goals: to raise the artisans out of poverty
and preserve their endangered livelihood while building a new kind of
relationship with buyers based on trust and shared values. For over 30 years,
Noah’s Ark has supported their Artisans and community by paying fair wages,
investing in needed health and education initiatives, and practicing
profit-sharing with Artisans that allows them to build better futures for their
families.

  • Moradabad, India

    In 2023, India surpassed China to become the most populous country in the
    world, with 1.4 billion people. Its people represent incredible cultural,
    linguistic, and religious diversity, as do the country’s 28 states. India has
    made great contributions to higher math, is the home of chess, and boasts the
    world's largest film industry (Bollywood). The country has a rich history of
    handcrafts dating back to 5000 BC, including techniques like weaving, pottery,
    jewelry-making, and metalworking. 

Stories of Flourishing

  • Noah’s Ark International
    Noah’s Ark invests in many social programs that are funded entirely by the business, rooted in a belief that everyone in the supply chain should benefit from the success of the organization. In 2000, the business established a non-profit arm to allow them to grow their charitable activities even further. Today, they invest in initiatives to provide clean water, improve sanitation, educate the children of their Artisans, and empower women throughout their community through valuable vocational training.